What are Off-Page SEO Techniques?

In general, off-page SEO is any activity performed outside of a website that influences the rankings on search engine results pages (SERPs). Off-page factors are less under the control of the site owner or webmaster than on-page elements. But they are critical for a website to rank well in organic search. 

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Links and Off-site Reputation: 

Off-page SEO can take the form of building links, generating positive online reviews, encouraging branded searches, or increasing engagement and shares on social media. However, it also can include a variety of other tactics that improve a brand’s online presence. 

Links are a vital part of off-page SEO and are still one of the most important ranking factors in Google’s algorithm. Link building is a time-consuming process that often requires a team of SEO experts to accomplish. 

Generally, links are categorized into three categories: earned, created, and acquired. Earned links come from outside sources such as content creators and other websites that have a history of mentioning your brand in their work. This kind of link is considered a natural or “earned” link and is more likely to boost your brand’s search engine rankings. 

Created links, on the other hand, are typically self-submitted on directories or forums and are a result of your team’s efforts to write great content. This kind of off-page link is considered a “created” link and is more likely to hurt your brand’s search engine ranking. 

Social Media Engagement:

A big part of off-page SEO is ensuring that your content is shared regularly on social media platforms like Facebook, Twitter, and LinkedIn. This increases the amount of social media engagement that your brand receives, which can ultimately lead to more links being created for your content and higher search engine rankings. 

Local Off-Page SEO:

Having a claimed and optimized Google Business Profile is another important off-page SEO strategy that can help your business to rank higher in SERPs and attract more clicks and phone calls from prospective customers. This can be accomplished through a variety of methods, including adding your business to Google My Business, Yelp, and other local listings. 

It’s also a good idea to use local keyword optimization in your e-commerce website and social media accounts to increase visibility in your target market. This can be done through a variety of strategies, including creating and sharing content that discusses your local area and offering discounts to customers who live nearby.