What Questions to Ask an SEO Company Before Hiring?
If you’re hiring an SEO company, there are a few questions you should ask them before you sign any contracts. They’ll help you determine whether or not you want to work with them and ensure that they will deliver results for your business.
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- How do you plan to help me achieve my SEO goals?
This is a critical question to ask an SEO agency because it tells you how they will approach your campaign and how they will communicate with you. If an SEO is not able to give you a clear answer to this, they probably don’t know how to help you get the results you need.
- What do you do to stay up-to-date on the latest SEO trends and Google updates?
A good SEO agency is constantly learning about new techniques and tactics in the search engine optimization world. This can include attending conferences, reading industry news, and communicating with other SEOs on social media platforms like Twitter.
- How will you keep me informed of any changes to search engine algorithms or your competitors’ strategies?
If your company doesn’t keep you updated on SEO news, you might end up paying for services that don’t provide any benefit or are based on outdated, spammy tactics.
- How often will you report on the progress of your campaign?
This can vary depending on the size of your project, but a good SEO will be able to offer you regular updates. You don’t need to receive weekly reports on your progress, but it is important for a good SEO to let you know how they’re doing and to explain any changes that are coming up.
5. Do you specialize in local SEO?
When it comes to local SEO, it’s important that you choose an SEO agency that has experience in your market. It can make all the difference in how well your SEO efforts are done.
- Does your SEO team use any black hat methods?
You don’t want to hire an SEO that specializes in using black hat techniques, which are generally considered illegal and can get your website penalized by Google. These practices include cloaking, keyword stuffing, buying links, hiding text and other tricks that can be used to artificially boost rankings.
- Do you use any backlinks that aren’t natural?
You can’t be too careful when it comes to building links. A good SEO will be able to show you examples of how they use a variety of backlinks to increase your ranking.
- How many new backlinks do you want to add each month?
A great SEO will be able to give you a good idea of how many new inbound links they want to shoot for each month. You should also be able to ask them about their writing processes, which are a crucial part of any SEO strategy.
Lastly, ask them what their pricing structure is like. This will help you compare companies and see what works best for your budget. While some agencies may charge a flat fee, others may offer a monthly retainer or another subscription model that includes ongoing work and reports.