What is the role of structured data in technical SEO?
In short, structured data helps search engines understand the content on a page and then present that information to users in search results. This can make the difference between getting a higher-ranking position and being left out of search results altogether. Contact us to learn more about gilbertseo.net
Google has long struggled to rank websites accurately for their relevance and authority, especially when it comes to ambiguous or complex content. The search engine is always working to improve its ability to interpret natural language. The Hummingbird update was the first step in this process, and it has helped to promote a more semantically-intelligent web.
Structured Data Helps to Create Rich Results.
When structured data is properly implemented, it can create rich snippets in the search engine results pages (SERP). These snippets stand out from the rest of the listings, giving your website an extra boost.
This can help you reach new customers, and it can even increase your organic click-through rate! Using structured data can improve your SERP and improve user experience, which can lead to more conversions.
What is the difference between structured and unstructured data?
In simple terms, structured data is a standardized format of code that communicates specific information about a page. In comparison, unstructured data is a collection of content that varies widely from one source to the next. It could include images, videos, text, or numbers.
The Internet is expanding rapidly, and it’s becoming increasingly difficult for search engines to organize the information on it. This means that Google must do more and more to ensure that it serves the most relevant and helpful links to each search query.
There are a number of different types of structured data, and each can play an important role in your technical SEO strategy. For example, reviews and ratings schema markup can help e-commerce products perform better in the search results.
How-to: This type of structured data allows you to display a page’s information on the search results so that searchers can learn how to do something. It can appear as a standard accordion layout or in a rich result carousel, depending on the content.
Schema also allows you to display information that Google can’t show in the traditional search results, such as your business name, phone number, location, and hours of operation. This can be particularly useful for small businesses that don’t have a brick-and-mortar storefront but want to connect with potential customers.
FAQ: This type of structured data displays a page’s FAQs in the search results, which can be a great way to build trust and engagement with your site. The questions and answers can be accompanied by video, images, or text, and searchers can get the information they need without having to visit your site.
Social Media: This type of structured data can be used to construct the shared objects in a social media feed, such as a hashtag or title, author, and URL. This can be an excellent way to add extra value to your social media posts, and it can also help you attract more followers.