What Is Technical SEO?
Technical SEO is the underlying search engine optimization (SEO) process that takes place behind the scenes to optimize your website for search engines. While front-end users never see technical SEO work, it is essential for a website to rank highly in search. Contact us to learn more about gilbertseo.net
What Is Technical SEO?
The term “technical SEO” is often used to describe the coding, server management, and other technical aspects of an online business. The goal of technical SEO is to optimize a website’s infrastructure, coding, and other technical elements so that it can be indexed by search engines without any problems.
What Is SEO?
The process of optimizing a website for search engines is called SEO, and there are three main parts to it: on-page, off-page, and technical. On-page SEO relates to the content that is visible on the front end of a website, while off-page SEO focuses on getting links from other websites to your site in order to boost rankings and increase traffic.
On-page SEO includes things like meta descriptions, image alt text, keyword usage, URL naming, and internal linking. These are all within your control to optimize, but technical SEO is less intuitive and requires a little more know-how.
How to Do Tech SEO?
There are many free resources out there that will help you understand the basics of technical SEO. You can start by reading Moz Beginner’s Guide to Technical SEO and Google’s Search Engine Optimization Webmaster Starter Guide just to get a broad understanding of the field.
You should also read up on how search bots crawl and index a website. This will help you identify barriers to indexing and access, so you can take steps to fix them.
A good technical SEO strategy is to first perform a site audit, which will reveal the status of your site’s indexability and renderability. Once you have a clear idea of where your site is weak, you can create a plan to address the weaknesses and improve your ranking.
Using Structured Data.
One of the most important technical SEO best practices is adding structured data to your website. This allows you to communicate your data to search bots in a way that they can understand.
Unlike traditional HTML, structured data uses a code language that search engines can understand and use to interpret the context of your content. This helps search bots crawl and interpret your website more easily, thereby making it easier for you to rank highly in search results.
Renderability:
Page speed is a big part of technical SEO because it has a direct impact on how quickly your website loads. If your website loads slowly, it can negatively impact your search engine ranking and conversion rates.
You can check your website’s load time with free tools like Core Web Vitals, which will give you a score based on how long it takes for pages to load. If your site doesn’t meet the recommended standards, make sure to follow recommendations from these tools to improve your loading time.