What is SERP in SEO? 

Having a good SEO strategy is a must for any website. The right strategy will boost your ranking on search engines and make your website visible to potential customers. Offsite SEO strategies include strategic link-building and offsite content. These techniques are just the tip of the iceberg of SEO. For a complete SERP ranking strategy, you need to learn more about the different strategies. This article will provide you with an overview of the most important techniques.

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Sitelinks 

When used correctly, Sitelinks can boost your search engine rankings and give you more real estate on the SERP. They also improve your branding and increase the number of clicks on your website. However, it is important to note that Sitelinks aren’t always visible to the user. Luckily, there are a few ways to encourage sitelinks in your SEO strategy. These steps can help you increase your organic search traffic and boost your branding at the same time. 

Knowledge panels 

If you are trying to make your business appear in Google search results, you should be aware of how knowledge panels work. These panels display information related to the query the user is using. If your business is not listed in the knowledge panel, you may be missing out on a huge opportunity. You can increase the likelihood of appearing in a knowledge panel by taking three simple steps. First, make sure your business is listed in Google’s database. 

Images 

Using images in your search engine optimization campaigns is an important part of your website content. Google uses alt text and image file names to better understand images. In addition, it uses meta tags and the title tag to provide more context. When deciding how to use an image, make sure to add as much information as possible. Ideally, the alt tag should be around 10 to 15 words. The alt tag should be unique to your site and include keywords that are relevant to your content. 

Structured data 

One of the biggest benefits of structured data is that it helps websites load faster on mobile devices and boosts their SEO ranking. It also lets users understand the business better. For example, if someone searches for a “Hawaiian food recipe”, Google will display a carousel of images. The web admin can customize the visual for their page by using AMP markup. These extensions can help boost page views and boost SEO ranking.