What Is Search Engine Optimization For WordPress? 

SEO is the process of orienting your website to rank higher on search engine results pages (SERPs). It combines both content and technical aspects of a web page to improve rankings. In general, the goal is to rank on the first page of Google for queries that users would be most likely to use to find what you have to offer. Contact us to learn more about seo services gilbert

Aside from improving rankings, a successful SEO campaign also requires implementing changes and measuring their impact. This way, you can identify areas that need improvement and focus your efforts on them. 

To boost rankings, you need to optimize the following elements: 

Meta titles and descriptions

Using a meta title and description is one of the most important factors for ranking your pages on search engines. It can increase the click-through rate and attract visitors to your site. 

The title and description should contain the most relevant keywords that match the content on your page. It should also be descriptive and enticing, so visitors will want to read more. You can customize your meta titles and descriptions using a WordPress SEO plugin, such as AIOSEO. 

Optimizing images

Ensure that all your image files are optimized for search engines by naming them correctly and using the right file format. You should also add alt text or alternative text to describe what the images are about for those who are visually impaired. 

Internal linking is another way to optimize your website for SEO. It helps Google understand the relationship between different pages on your website and encourages visitors to click through more pages. 

Linking to authority pages is a key component of an effective internal linking strategy. You can do this by identifying the hub pages on your website that aim for broad keywords with high search volume and incorporating links to those pages in supporting posts or pages. 

It’s also important to use natural language for your internal link anchor texts; a good example is “click here for more information.” This will pass the authority from the authority page to other pages on your website and help you earn quality backlinks. 

Avoid keyword cannibalization

If you have two or more pages on your site that target the same focus keyword, you may want to consider merging them. This is important to prevent keyword cannibalization because it reduces the value of each page and causes search engines to devalue it. 

To prevent cannibalization, conduct an audit of your website to determine what is relevant and what is not. Then, use a tool to identify the pages that are not valuable and remove them from your site. 

Submitting XML sitemaps to Google and other search engines is an important aspect of SEO. These XML sitemaps provide search engines with updated and accurate information about your website, which they can crawl and index. 


Adding breadcrumbs to your website is an excellent internal link strategy that helps Google understand your site’s structure and encourages visitors to explore more pages on your website, reducing bounce rates. It also encourages visitors to click through to other pages on your website, which increases conversions and improves your overall site performance.