What Is Search Engine Optimization Marketing? 

Understanding what SEO marketing it is important to your business’s success. Search engine rankings are based on access to the web pages in question. Without access, Google will not rank web pages. You must ensure that your web pages are accessible to Google. In this article, you will learn about the elements of an SEO strategy and how these elements work together. Understanding the SEO process is important if you want to see real results. Getting access to the right web pages is essential to your online success. Contact us to learn more about seo gilbert az


Keyword research 

Keyword research is essential for successful search engine optimization marketing. Ideally, it should focus on end-user intent. For example, if a hotel is selling rooftop pools, it would make sense to add a page about it. Keywords should form the basis of all other quality content and should guide your content strategy. If your content fails to meet the intent of a searcher, it will not be effective. Keywords can also help you discover missing pages on your site. 

By conducting research, you can discover which topics your audience is most interested in. This will help you determine what keywords to target. The process of keyword research involves three steps. First, you need to determine the search volume of your target keywords. You can calculate this by using the Google Keyword Planner. Once you have identified the search volume, you should identify keywords related to that topic. Next, you need to narrow down your search volume by looking for topics with low competition and high search volumes. Once you have your list of high-volume keywords, you can create content around that. 

On-page optimization 

On-page optimization is a crucial aspect of search engine optimization. Without it, your website would be like a sports car without a motor. The key to on-page optimization is to make the content of your site as user-friendly as possible. Google ranks websites based on the E-A-T (expertise, authority, trustworthiness) factor. This factor is referenced 135 times in Google’s search quality guidelines. While Google has yet to confirm the exact mechanisms that affect on-page signals, it’s generally recognized as an important part of Google’s evaluation. 

On-page optimization also involves optimizing the content of individual pages on a website. In addition to boosting the site’s ranking in Google, on-page SEO helps improve the user experience on a website. Search engines want to recommend websites that are the most relevant to the searches they perform. By optimizing these pages, search engines will be more likely to recommend your website to their users. By using on-page SEO tactics, your website can be ranked highly and attract more traffic. 

Ranking factors 

One of the most important ranking factors in search engine optimization is page speed. Google considers page speed an important user experience factor. After all, your site should be fast enough for your visitors to download your content in a reasonable amount of time. Google’s Page Speed Insights tool allows you to measure the speed of your site. It uses data from Chrome users to give you a score, which provides valuable insight into how visitors experience your site. 

Another ranking factor is trust. Google has been catching on to people who use black-hat SEO methods, so it is vital to avoid them. You can also make use of Google’s Trust Rank algorithm, which allows you to pass on trust from other sites. While Google’s algorithm is extremely complex, it is still a powerful tool for search engine optimization marketing. It has even been confirmed that Google values links from forums less than other links. 


While keyword rankings are a good way to measure SEO, they don’t tell the whole story. If you’re a marketer, you should know how to use tools and metrics to demonstrate how SEO is helping your website rank. Google Analytics, for example, is a free marketing tool that lets you measure the success of your site. It’s a great way to track SEO results and see how your efforts are paying off. 

Another key metric is search engine visibility, which measures the number of people who visit your site from a search. It’s important to measure the authority of each SERP feature, including the featured snippet, as this can impact how people see your website. To measure your visibility on search engines, you can use a position tracking tool. These tools are a useful part of your SEO toolkit, and they often offer a featured snippet feature, which allows you to outline your content.