What is schema markup, and how does it impact SEO? 

Schema markup, also known as structured data, is a type of code that can be added to a website to help search engines understand the content and context of the website. This markup provides additional information to search engines about the type of content on a page, the meaning of the content, and how it should be displayed in search results. In this article, we will discuss what schema markup is and how it impacts SEO. Contact us to learn more about gilbert seo

What is Schema Markup? 

Schema markup is a type of microdata that can be added to the HTML of a website. It uses a specific vocabulary of tags and attributes to provide information to search engines about the content on a page. This markup helps search engines understand the meaning and context of the content, which can result in improved search results for users. 

Schema markup can be used to provide information about a wide range of content types, including: 

  • Products 
  • Recipes 
  • Events 
  • People 
  • Organizations 
  • Reviews 
  • Videos 
  • Articles 
  • Local businesses 

How does Schema Markup impact SEO? 

Schema markup can impact SEO in several ways: 

  1. Improved Search Engine Results: Schema markup can help search engines display more relevant and informative search results for users. By providing additional context about the content on a page, search engines can display rich snippets in search results that include additional information, such as reviews, ratings, and pricing information. 
  1. Increased Click-Through Rates: Rich snippets can also increase click-through rates for websites in search results. By providing additional information and context, users are more likely to click on a website with rich snippets, as it provides a better understanding of the content on the page. 
  1. Enhanced User Experience: Schema markup can improve the user experience by providing additional information about the content on a page. This can result in more informed and satisfied users who are more likely to return to a website in the future. 
  1. Better Categorization: Schema markup helps search engines better categorize and understand the content on a website. This can result in improved search results for users and better rankings for websites in search engine results pages. 
  1. Voice Search Optimization: Schema markup is becoming increasingly important for voice search optimization. As more users use voice assistants to search the web, schema markup can provide additional context and information to these devices, resulting in better search results for users. 

How to Implement Schema Markup? 

Implementing schema markup requires knowledge of HTML and the specific schema markup vocabulary. Website owners can use tools such as Google’s Structured Data Markup Helper to assist in implementing schema markup on their website. 

Website owners can also use plugins for popular content management systems such as WordPress to add schema markup to their website without requiring knowledge of HTML. Plugins such as Yoast SEO and All In One Schema Rich Snippets provide an easy way to add schema markup to a website. 


Schema markup is an important part of SEO that can provide additional context and information to search engines about the content on a website. By implementing schema markup, website owners can improve their search engine rankings, increase click-through rates, enhance the user experience, and optimize their website for voice search. It is important for website owners to understand the benefits of schema markup and how to implement it to ensure their website is optimized for search engines and provides a better user experience for their audience.