What Is Page Speed and What Role Does It Play in SEO? 

Page Speed is an important part of a website’s SEO strategy. It has been found that sites with faster load times are more likely to rank high on search engine results pages (SERPs) and be seen as authoritative by users. 

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What Is Page Speed?

Page speed is the time it takes for a webpage to load completely. This can vary by page as it may be determined by factors such as images, scripts or plugins on the site. 

It is also possible for pages to have different speeds due to the content on that page. For example, an image could take a longer time to load than a page full of text. 

How Do I Improve My Page Load Speed? 

There are several ways to improve your page speed, but it is best to start by measuring it. Using a tool like Google Lighthouse or a service such as Inspectlet will help you understand what is slowing down your page. 

What Are the Metrics to Look For? 

Core Web Vitals is the collection of metrics that Google uses to rank websites. These metrics are used to determine how important a website is and what it should be optimized for. 

The first metric is Fully Loaded Page which measures how long it takes for all the elements on the page to load. This metric is very important for understanding how the user experiences the page and how they interact with it. 

In order to improve your page speed, it is crucial to ensure that the page is completely loaded and that all its components are optimized. This can be done by optimizing the images on the page, removing unnecessary content and reducing the number of scripts that are on the page. 

Another metric to consider is Visual Stability – Cumulative Layout Shift which measures how stable the visual elements on the page are while they are loading. This metric is especially important for pages with heavy images because they can have a large impact on the overall load time of the page. 

When it comes to determining how quickly your page should load, you should try to target three seconds or less. Having a page that takes more than three seconds to load can have serious repercussions for your business and your bottom line. 

If your page is taking more than three seconds to load, it’s time to start making changes. Not only will your page be slowing down your conversions, but it could be hurting your SEO as well. 

What Are the Metrics that Measure Page Speed? 

One of the most popular metric tools is Google PageSpeed Insights which helps you see how your page is performing. It will tell you how much each metric impacts your page and what you can do to improve it. 

It is essential to understand that each metric has different importance and can have a huge impact on your site’s performance. It’s better to prioritize the metrics that matter the most and fix those first.