What is on-page SEO optimization?
On-page SEO is the process of optimizing individual pages on your website to boost your search engine rankings. It can be an incredibly powerful way to increase organic traffic and improve your overall online presence.
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Here are a few things you need to check before you start optimizing your pages:
Mobile-Friendly Web Design
A huge portion of your users will be accessing your site via their mobile devices, so it’s important that your web pages are optimized for these devices. Google has a tool that can help you assess your mobile-friendliness, so make sure to take advantage of it.
Internal Linking:
This is often overlooked when it comes to on-page SEO, but it’s critical for navigating your site and helping Google navigate your content as well. When you have a large number of pages on your website, it’s crucial to ensure that all of the pages are linked together so that crawlers can find them and understand their relevance.
Header tags: This is a very important factor when it comes to on-page SEO, as these pieces of HTML code can tell search engines what the main topic of each page is. They’re also a great way to structure your page content and make it easier for people to understand.
Title Tags: Using the right keyword for your page titles can have a significant impact on your rankings. Be sure to include your target keyword in the title, and to write a compelling description that will draw people to click it.
Meta descriptions: These are also very important, and they need to be no more than 160 characters long, or else they won’t be seen by people clicking on your page. Be sure to include a description that accurately describes the content of your page, and to use synonyms or latent semantic indexing (LSI) of your main keyword if possible.
URLs: Each page on your website should have a unique URL, so that search engines can crawl and index that content properly. You should also be sure to update any existing URLs that aren’t appropriate for your site, such as those used for different products in your shop or for content translated into various languages.
Page speed: A fast-loading page is vital to keeping visitors on your site for longer, which helps Google rank your pages higher in search results. There are many ways to improve your page speed, including caching, images, JavaScript files, and compression.
Duplicate Content: A common mistake that many sites make is creating duplicate content on their websites. This can lead to confusion for your site’s visitors and hurt your overall on-page SEO, so it’s best to check your site regularly for duplicate content and remove it if necessary.
Content engagement: When you create the kind of high-quality content that will engage your audience, you’ll see an increase in organic traffic and a better overall ranking on search engines. This will help you build a strong online presence and drive new customers to your business.