What is on-page SEO and off-page SEO?
What is on-page SEO and off-page SEO are two of the most important aspects of search engine optimization (SEO). Having both of these SEO factors in place will maximize your online marketing efforts.
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On-page SEO focuses on optimizing things that you can control, such as the code and content of your website. The goal is to ensure that your site is accessible, readable and understood by search engines like Google. This includes optimizing titles, headings, content, HTML tags, page speed and more.
Off-page SEO focuses on things that you cannot control, such as links from other websites to yours. The goal is to build authority and trust for your brand by getting good quality backlinks from trusted domains.
Links are the foundation of off-page SEO and play an important role in search rankings. The more relevant and contextual links you receive from other websites, the more authoritative your brand becomes.
Whether you’re a brand new business or an established one, having a solid off-page SEO strategy is essential for driving traffic to your website and improving your rankings in search results. Below are a few off-page SEO tactics that can help boost your online visibility and drive more leads to your site:
Blogs:
Blogging is an excellent way to build linkable content for your brand. It also provides you with a platform to build brand awareness and establish credibility within your niche.
Influencers:
Influencer marketing is a powerful tool for increasing your online presence, generating brand awareness and driving more leads to your website. In fact, brands that engage with influencers experience up to 11 times more ROI than traditional advertising.
Citations:
Citations are listings of your company’s name, address and phone number on other websites. They indicate to search engines that your business is legitimate and popular.
Internal Links:
On-page SEO can be tricky to navigate, but adding 1-3 relevant internal links within your content is a good start. It will help search engines understand your website’s structure and content, and improve your search rankings.
Title Tags:
On the surface, titles seem like a minor thing, but they can actually have a huge impact on your search ranking. Putting your targeted keywords in your title tags is crucial for gaining better search engine placement.
Anchor Text:
The anchor text used to link to your website is a big factor in off-page SEO. It should be related to the content that you are linking to and be indicative of a keyword you are targeting.
Broken Links:
Breaking links can cause your website to lose its ranking in search results. They also can lead to a poor user experience for searchers.
Link relevancy:
Google is constantly trying to determine if the links it sees on your website are useful to searchers and are relevant to your website’s content. For example, if you have a plumbing website and get a link from a cooking site, the link isn’t as valuable to Google as a link from a website that deals in construction.