What Is an SEO Firm? 5 Questions to Ask Before Hiring an SEO Firm
An SEO firm specializes in strategic processes that improve the online visibility of a business. This includes a wide range of digital services, from basic research to full strategy execution. Depending on your needs, SEO can lead to increased web traffic and sales.
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What Is an SEO Company?
Search engine optimization (SEO) is a vital part of a digital marketing strategy, especially for B2B SaaS companies that aim to scale through organic search. It increases website traffic, enables companies to compete in their niches and increases sales, and provides the opportunity to reach a larger audience.
There are many different companies vying for your attention, so it is critical to find an agency that is well-suited to your business’s needs and budget. However, not all SEO firms are created equal, and you should take time to understand the capabilities of each one.
1. Ask for a Technical and Search Audit
At the start of any SEO campaign, an agency will need to do a technical and search audit on your site. This is a critical step in the onboarding process and will lay the foundation for successful ongoing work.
2. Learn About Your Company and Your Target Market
A good SEO firm will also want to learn a lot about your company and your target market. This will help them develop a comprehensive campaign that meets your unique needs. It will help them determine the best tactics to use for your business, and increase your conversion rates.
3. Get in Touch With Your SEO Firm
When you’re deciding who to hire for your SEO campaign, it’s important to make sure you are working with a professional who is not only knowledgeable about the field but also has a solid track record. Check their references and their website for testimonials from past clients.
4. Be Clear About the Cost of Your SEO Project
Most agencies have a variety of pricing options for their SEO services. Some charge hourly, while others set a fixed price for entire projects. When negotiating an SEO contract, be sure to explain what your expectations are for a project and how much time will be needed to complete the task.
5. Ask about their Track Record
The top SEO firms have a proven track record of success and a transparent approach to reporting on progress. You’ll be able to see how they’ve helped their clients grow in Google’s rankings, site views and authority.
Moreover, you can compare their work with that of other agencies. The best ones share case studies and testimonials, which can provide insight into how they’ve helped other businesses achieve their goals.
6. Know Your Competitors
A reputable SEO agency will have a deep understanding of your industry, the competition in your space, and how your business can be best positioned to win new customers. They’ll use this knowledge to identify the keywords you should be targeting in your SEO campaign and will be able to develop a plan that will bring you the most benefit.