What Does an SEO Company Use to Get You Found?
When it comes to digital marketing, you may have heard the phrase “SEO is a science” before. But what exactly does this mean?
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Basically, an SEO company is a team of experts who have been trained to optimize your website’s content and keywords to increase its online visibility. The goal of SEO is to help you rank higher in search engines such as Google, Safari, or Bing so that you can get more traffic to your website and ultimately more sales.
The first step in working with an SEO company is to share with them your business situation, needs, and goals. This helps them gain the right context to develop a custom strategy and plan that is unique to achieving your desired outcomes.
Next, they will do research to understand your industry, target audience, and business goals. This research is vital to understanding what SEO strategies and tactics are right for your business, and it’s also useful for them to determine how your business competes against your competition.
After completing the research, they will typically send you a report that details what needs to be done to achieve your desired results. They may also conduct a discovery call with you where they discuss what they have found and answer your questions.
They will also provide you with a contract that outlines deliverables and costs for the work they have planned. This is an important part of the process so be sure to thoroughly read the terms and conditions of the contract before signing it.
When it comes to the actual work they do, they will most likely perform technical SEO on your site to ensure that the pages have good HTML meta-data, functioning “a href” links, and crawlable sites. They will also analyze your analytics data to ensure that you aren’t missing out on any potential traffic.
Then they will create and promote content to get you more visibility, build links, and drive traffic to your site. This could include blogging, guest posting, or local citation building.
Another great way to increase your visibility is through paid media. This is where a firm like WebFX will help you to implement effective, results-driven strategies with clear ROI.
Some agencies also offer a range of additional services to improve your online presence, such as content marketing, email campaigns, and social media management. Having all of these services under one roof will give your SEO campaign an edge over other businesses in your industry.
Lastly, they will create an SEO strategy that is geared towards getting you found by the people who are most likely to buy from you. This can include content that is optimized to appeal to your target audience and includes keywords they are most likely to type into a search engine.
The best SEO companies will be able to tell you what they are doing and why they are doing it in an easy-to-understand fashion. This is because they are experts in their field and know what works for their clients.