Off-Page Search Engine Optimization Techniques
Search Engine Optimization (SEO) is a confusing topic with many new ranking factors and “rules” being added by Google all the time. Having a clear understanding of the two main categories is important to help you improve your site’s performance on Search Engine Results Pages (SERPs).
(Looking for award winning SEO companies? Contact us today!)
On-page SEO refers to all the things you can do on your website to help it rank better on SERPs and increase organic traffic. It includes optimizing your title tags and meta descriptions, writing content that speaks to your target audience’s pain points, and more.
Off-page SEO refers to all the things that you can do outside of your website to help it rank better on SERPs, including link building, forums, influencer outreach, and content marketing. It’s a great way to get the word out about your brand, but it also requires a lot of work!
Backlinks are one of the most common and effective off-site SEO techniques to boost your site’s authority. Getting high-quality backlinks is critical to building search engine trust, and each backlink counts as a vote for your site.
If you’re looking to build backlinks, make sure that the links you receive are from websites with high domain authority and a relevant niche. These links will count as positive signals to search engines and help your site rank higher in the SERPs.
Another popular off-site SEO strategy is to create shareable images, such as infographics and memes, and then embed them on other sites. Every time these images are shared, it generates a backlink for your site and increases awareness of your brand.
Creating content on other sites is an excellent way to establish yourself as an industry thought leader. Ideally, you’ll write a guest post for a popular blog in your niche and encourage the publisher to include a backlink to your website.
Forums are another popular off-site SEO technique that can help you build a reputation as an expert in your field. You’ll gain a number of high-quality backlinks to your website when you participate in relevant forums, and the articles that you create will be shared on social media, increasing your reach.
Other ways to build links are by creating a YouTube channel and uploading videos about your products and services. Not only will this give you free backlinks, but it’ll also drive a steady stream of fresh traffic to your site.
Image Alt Text
Using image alt text to describe the content of your images is another useful off-site SEO technique that will benefit your site’s ranking in the SERPs. Adding keywords to your image’s description will help search engines identify the content of your image and use it when determining your ranking for a given keyword.
Image captions are a powerful off-site SEO technique that can help you rank for your target keywords, as search engines often use image captions to display the contents of a photo in their SERPs. Creating informative, engaging captions can make your content stand out from the crowd and attract readers to click through.