What are the benefits of incorporating video into your SEO strategy?
5 Ways to Optimize Your Videos for SEO Success.
Video is an incredibly powerful content type, and it has a direct impact on the performance of your site. It can significantly increase engagement, improve your website’s SEO, and even drive more conversions. Contact us to learn more about gilbertseo.net
Search engines like Google are now more likely to rank videos than articles, so it’s time to put your video SEO strategies into action and start reaping the benefits! If you haven’t already, consider these five ways to optimize your video for SEO success:
Increased Conversions.
Video content is one of the most engaging types of content on the web, and it can help you to increase the number of conversions. It’s also a great way to show off your products and tell your brand story.
If you’re creating a product video, it’s important to include the keywords that people are likely to use when searching for your products or services. By including relevant keywords in your videos, you can get a higher rank on Google and other search engines.
More Engaging Visitors.
Videos can engage visitors and keep them on your site for longer than other types of content. This can be a great way to boost your SEO because it increases the amount of time visitors spend on your page, and it makes them more likely to click through to other pages.
In addition, videos can help you to create more high-quality backlinks. This is because they’re a form of top-of-the-funnel content (TOFU) and can help you to attract backlinks from higher-ranking websites.
Increased Brand Awareness.
If your company’s product is new and innovative, you can use video to help spread the word about it. You can make a video explaining how your product works or how it’s better than the competition, and then you can use the video to share it on social media.
YouTube is a big player in the world of video and search engine optimization, so it’s vital to include this platform in your strategy. It’s the second most popular search engine on the internet and can help your business stand out from the competition.
Your Videos Need a Page of Their Own.
To ensure that search engines like Google are indexing your videos correctly, you need to have a page specifically created for each video. This could be a landing page created for the video alone or a topical page that has other content on it and is enhanced by the video.
The best way to do this is by using a tool like Wistia. They allow you to upload and embed your video directly onto your site, without any ads appearing, which is a big win for SEO.
Optimize Your Thumbnail Image.
You’ll need to have a thumbnail image for your video to appear in search results. This is the first thing a user will see when they land on your page, so it’s crucial to make it appealing and compelling. It should be a high-resolution photo, and it should include your branding and the tagline for your video.