What Are Page Speed and Its Role in SEO? 

Page speed is a ranking factor for Google. It affects both humans and bots. It also affects user engagement. Here are some tips to improve page speed. Reducing redirects is a good way to improve page speed. Each redirect adds a few seconds to the page load time. Remove any redirects that aren’t necessary.

Page speed is a ranking factor for Google 

Page speed is one of the most important metrics for a website, and Google uses it to determine the quality of the site. A site with a fast loading time is likely to attract more organic traffic and rank higher in SERPs. As such, it’s imperative to optimize your site’s speed. Google uses metrics like First Contentful Paint and DOMContentLoaded to determine page speed. 

Page speed affects SEO, but it also affects the user experience, which is one of Google’s top priorities. It’s a direct ranking factor, but it also has indirect effects, such as increased bounce rates and reduced dwell times. Furthermore, users want to find information on a site quickly, and a slow page can cause a user’s experience to be less than optimal. 

It affects both humans and bots 

The page speed of a website is an important ranking factor. It affects both bots and human visitors. When your site is slow, humans will not be able to get the information they are seeking promptly, which will negatively affect your SEO RANKING. 

Google’s PageSpeed Insights tool helps you identify problems with your page’s speed and performance. It calculates your page’s overall load time and considers several metrics. It also provides a breakdown of what metrics contribute to your overall score. For example, FCP focuses on how quickly your browser renders your initial information, which may include text, images, background images, non-white canvas, and scalable vector graphics. 

It affects the seamless flow of thoughts 

A website’s speed plays a vital role in how well it performs. A slow website will turn off potential visitors and hurt search rankings. It also affects revenue. According to one study, one-fourth of online users will leave a website that takes longer than three seconds to load. 

Google has been considering page speed as a ranking factor since 2010 and is ramping up its importance in 2018. In May 2020, it plans to roll out a new update that will make page speed an even greater ranking factor. Websites with slow loading times will struggle in Google search rankings. 

It affects user engagement 

Page speed is a significant factor in user engagement, as it determines how quickly a visitor can view the content of a website. 47 percent of users expect web pages to load in two seconds, and 75 percent of those users will leave the page if it takes longer than three seconds. As a result, every additional second that the page takes to load costs a site, significant customers. It can also affect user engagement metrics, including bounce rate. 

In addition to user engagement, page speed can also impact SEO. Slow page speeds can increase bounce rates and reduce dwell times, both of which are detrimental to search engine optimization. Google prioritizes user experience over other factors in determining a page’s rank, which is another reason why it’s so important to keep your pages loading quickly.