What is Search Engine Optimization?
Search engine optimization (SEO) is the art of optimizing your website for a given search engine to increase its rank and visibility in the search results. This is the most cost-effective means of driving traffic to your site. In fact, last year over 80 percent of unique visitors to your website used a search engine to get there. So, why not optimise your content for a savvy audience?
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A smart move, and one that has been practiced by thousands of marketers for years. While SEO is a complicated subject, it can be broken down into three major pillars – on-page, off-page, and technical. Each carries its own merits. Ideally, the best combination is a mix of the above. With the right mix of optimization techniques, you can boost your ranking on Google, Bing, and Yahoo without having to resort to paid advertisements. However, your competition isn’t likely to be as lax as you are.
Aside from the traditional website to onsite conversion funnel, the most important step to improving your ranking is to make your website search engine friendly. You can do this by creating a Google webmaster account, adding your site to the Google index, or creating a content rewrite. For the more tech savvy, you could even hire a team of Googlers to do the heavy lifting for you. There are no guarantees of success, but the benefits of a well-managed SEO program are well worth the risk.
The most effective way to ensure your SEO efforts are on par with the rest of your competition is to do a periodic review of your page content, including links, metadata, and keywords. In addition, you should perform an analysis of your competitors’ listings to see if you’re missing out on anything. One of the biggest advantages of search engine optimization is that you can optimize your site in real time. If you have a content editor, this could be a gold mine. Creating a good search engine optimized website is more important than ever, especially with the rise of Google+. Having a streamlined search engine is the best way to ensure that your site is found among the billions of search queries each and every day.