How to Locate the Best Keywords to Target For a Website? 

Finding the best keywords to target for your website is a complex process that requires several steps. To begin, you need to identify your primary audience and get a clear idea of their search intent. This allows you to match the right content to their needs and questions. 

(Looking for “search for e-commerce“? Contact us today!)

Having this information will help you develop your keyword strategy, which involves compiling a list of keywords to use for your SEO campaign. This list can be compiled manually or through the use of a tool such as Keyword Tool. 

Step One: Create a General Category List.

First, create a list of general categories that your company or website specializes in. This could include a specific industry, service, or product that you want to focus on. 

Once you have a list of general categories, it’s time to start brainstorming for keywords that fit within each of these buckets. You may even be able to find keywords already being used by consumers that have come to your website by way of organic searches. 

Next, it’s important to look at the search volume and competition of each of these keywords. This will help you decide if it’s the right strategy for your business or if it might be more worthwhile to focus on other types of keywords that have more potential for growth. 

You should also keep an eye out for the average cost per click (CPC) that Google charges advertisers for ads on its search results. This will help you determine if a keyword is worth your time and energy. 

In addition, you can also check out your competitor’s websites to see what keywords they’re using. This can help you narrow down your list of ideas and make the research more effective. 

Another great option is to look at what’s currently ranking in the search engine results page (SERP). This will give you a better idea of what your target audience is looking for when they type a search query into the search bar. 

The SERP will often feature a text-featured snippet, as well as video snippets. Including one or both of these types of elements will help your site rank highly for these queries, which can lead to increased traffic and leads. 

Step Two: Compare the Search Intent of Your Target Audience with the Keywords You’ve Developed 

Now that you have a general idea of what your target audience is looking for, it’s time to fine-tune your keyword research. This can involve combining high-volume keywords with those that directly match your target audience’s search intent. 

For example, if your audience is mostly males looking to buy a new car, you’ll want to look at keywords with a higher search intent such as “car reviews” and “buying tips.” This will help you narrow down your list of ideas and will ensure that you’re targeting the right terms that are likely to bring in the right amount of traffic. 

Ultimately, a combination of high-volume and high-intent keywords will give you the best results when it comes to SEO and gaining exposure to your target audience. This will allow you to create a strong SEO campaign that will bring in quality leads and customers for your business.