How to Do Local SEO For a Company With More Than One Location?
A company that operates across multiple locations needs a local SEO strategy to optimize its websites for the relevant locations. This can be a challenge, but it is not impossible. With the right strategy, a good SEO dashboard or local SEO report, and an efficient plan of attack, you can help a multi-location business rank in Google for searches performed by customers looking for the services they offer at each location.
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GMB (Google My Business) is a key part of your local SEO strategy for each of your business locations. This page is your entry point into the search engines and helps users find your website when they search for your business in their area. You can use it to share information about your company, including hours of operation, photos, and videos of your locations, reviews from previous customers, and more.
Keep your local GMB profiles current and accurate. This includes updating your address, phone number, and business description as often as possible. It is also important to respond to customer reviews, especially if you get negative ones. Positive reviews can boost your business rating and lead to more traffic to your location page in Google Maps.
Create separate location pages for each of your businesses, containing content tailored to that location. These pages should speak to the people in that community, describing the type of service they can expect at that specific location. They may include a picture of the neighborhood, parking information, and other helpful details that are specific to that location.
Keeping your name, address, and phone number the same in citations is crucial for ranking in local search results. Having your NAP consistently listed in citations and on your location pages is a huge sign to Google that you are an authentic, credible business.
Business citations are one of the most important aspects of any local SEO strategy, but they can be tricky for multi-location businesses to keep up with. It is a good idea to hire an intern or work with a third-party provider to maintain your business citations for you.
A great way to make your citations more reliable is to write a blog post about your local business or the area you operate in. This can be a good opportunity to generate backlinks pointing to your local pages, but you should make sure that these blogs are written in a way that is suitable for the local context.
Your website is your most important online presence and it should be optimized for local SEO. Adding geo-targeted landing pages, sticking with a single domain, and generating a basic sitemap are all great ways to optimize your website for local search.