How Much Should My Company Spend on SEO?
When looking at your digital marketing budget, you may wonder how much should my company spend on SEO. There are many factors that can affect your budget, including your business size, industry, and location. If you’re a small business, you’ll likely find that you can get by with a modest budget of about $500 a month, while a larger organization may require a full-scale SEO campaign. In the end, you need to make sure that you’re getting what you pay for, and that you can see a positive return on your investment.
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Before you can start putting together an SEO budget, you’ll first need to understand what exactly you want from an SEO campaign. This will help you decide what keywords to target and how to prioritize your efforts. For example, you might consider targeting low hanging fruit such as revenue generating keywords and long-tail keyword phrases. You can also use the right SEO campaign to bring in a steady stream of organic traffic.
While your SEO budget can vary based on these factors, you should keep in mind that a lot of the cost is attributed to content marketing. Depending on your business, you can expect to spend at least 20% of your total budget on content. That is a lot of work, and you should make sure that you’re getting your money’s worth.
Your SEO budget can also be broken down by your goals. The most important goal to consider is the lifetime value of a customer. This is a good measure of how well you’re doing because it’s directly related to your bottom line. To determine this, you can add the life of a customer to your SEO budget calculator. It’s a smart move to enlist the assistance of a professional in this area to avoid losing out on potential leads.
Another factor to consider is how long your business has been online. A company that has been operating for a few years will be more apt to make the most of their online presence, and will probably have more traffic to draw from. However, if you’re a startup, you’ll need to spend some time and resources figuring out what you can do with your website. On the other hand, a newer company with a smaller budget can usually do away with this step, especially if you’re in an industry where there aren’t any competitors.
Whether you’re looking to optimize your website or develop a full-scale SEO campaign, the best strategy is to educate yourself on the process and then select an SEO provider whose experience and expertise can match your budget. Many of these companies can provide high-quality SEO services at a price that won’t break the bank. They’ll also be able to tell you what a typical ROI looks like for your specific business.
Lastly, remember that SEO is a cyclical process. As Google’s algorithms change, you may need to revisit your SEO plan and adjust your tactics accordingly.