How Much Does Search Engine Optimization (SEO) Cost?
Whether you are looking to increase your brand visibility, grow your business, or raise your bottom line, SEO is one of the most effective digital marketing strategies out there. It is also a long-term strategy that continues to deliver a return on investment (ROI) for your business as long as you continue to make it part of your marketing budget.
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Cost of Search Engine Optimization.
How much does SEO cost depends on your goals and the specific services that are needed to achieve them. Typically, the best option for most companies is to invest in a monthly retainer with an SEO agency that can work with you to create a personalized SEO strategy based on your needs and budget.
Pricing Models for Search Engine Optimization.
There are several different pricing models that agencies use to help clients choose an SEO strategy that fits their budget and meets their business goals. These include project-based pricing, retainer-based pricing, and hourly pricing models.
Project-Based Pricing.
This is the most popular of all pricing models. Most agencies use this type of pricing for smaller projects that don’t require ongoing support. These projects might be as simple as keyword research, SEO copywriting for a specific page, or other basic tasks that can be done on an as-needed basis.
The cost of project-based SEO can be anywhere from $1,000 – $5,000. Some agencies offer a single-project SEO package that includes the basics, but these are often one-time only projects.
Retainer-Based Pricing.
In this price range, you can expect to receive more extensive service from a dedicated SEO expert or team. This may include copywriting, content management, link building, conversion rate optimization, web development, and more.
Big Websites Need More Work.
A large website can take a lot of time to optimize and rank for the right keywords. This is because Google looks at both the individual pages and the entire website when determining how high you should rank.
Another reason a big site can be expensive to optimize is that it requires a larger team of SEO experts to get the job done right. It can take months to see a positive change in your search results, but you shouldn’t be discouraged by that.
If you have a larger site and need more than just a basic SEO package, you should talk to an agency about their monthly retainer pricing. This can range from $750-$5000 per month and will give you access to the services of a full-time SEO team.
This will also allow you to track the progress of your SEO efforts, and will ensure that you are getting what you paid for. If you are unable to afford this price range, be sure to ask for a quote from a few different agencies and find the one that meets your business needs within your budget.
The cost of search engine optimization is a vital aspect of any digital marketing plan. You can’t ignore it or forget about it, because the benefits are too important to miss. Ultimately, it will lead to more traffic and leads for your company.