5 Reasons Why Video Marketing Works
When it comes to attracting prospects, video is the way to go. It’s easily shared and easy to create. It’s also more effective than static imagery and increases conversion rates. These are just a few reasons why video is a great marketing tool. Read on to find out more about how video can help your business.
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It’s more shareable
Video marketing is one of the best ways to drive traffic to your website. It’s more shareable and helps you increase your brand’s stickiness. Stickiness is a key factor in how search engines rank your website. Users who view videos stay longer on your page, and they are more likely to make a purchase. Video content can also trigger an emotional response in viewers, which helps convert them into buyers.
YouTube and Facebook allow you to measure how many times your video has been viewed. A video is viewed for an average of three seconds on YouTube and 30 seconds on Facebook. These figures are excellent for brand awareness. Another metric that demonstrates how much people share your content is the CTR, or click-through rate.
It’s easier to create
Video marketing can be a very effective marketing strategy if done correctly. In addition to gaining attention, videos are also a great way to educate your audience about your brand and services. When creating a video marketing campaign, it’s important to target a specific audience. To do this, you should create a buyer persona and update it with the research you’ve done. Since most video projects involve several players, it can be helpful to create a questionnaire to ask questions of the stakeholders involved.
You’ll also want to make sure to plan. A video marketing plan will include the kinds of videos you want to make, who will produce them, and how they will be distributed. Creating a plan will also ensure that you get the most out of your video marketing campaign.
It’s more effective than static imagery
In most cases, a video will be much more effective than a static image or advertisement. For one, videos can tell a story and help people better understand what your company sells. In fact, according to a Hubspot study, 94% of marketers have found that videos increase understanding of their products or services. And because videos are automatically played even when the sound is off, they can reach more people than static images.
Another benefit of using video is that it helps you create brand recognition. 80% of viewers are more likely to remember a brand after viewing a video than a static image. The video content should be aligned with your brand’s style and tone of voice. It should evoke strong emotions.
It increases conversion rates
Video marketing is an effective means of delivering timely information to your audience. A ten-minute video can pass on information that would take many pages to read. It is also possible to advertise specials whenever you want. This can be a great way to increase sales. Video can be used to reach unaware customers as well as educate them about your product.
A video can increase conversion rates by 40 percent or more. The success rate depends on the type of video you use and its effectiveness. If you want to get the best results, you must know the different strategies you can use to produce high-quality videos. For example, you should start your video with an intriguing statement or a question that your customers would like to answer. In addition, you should add clear text to the video.
It helps build customer loyalty
Customers are the most important asset of any business, so it is essential to keep them happy and loyal. After all, it costs five times more to acquire a new customer than to retain an existing one. Video content can help you build customer loyalty by making it easier for customers to understand your product or service.
To create a successful video, make sure to target your specific audience. Create buyer personas and update them with research about your target audience. A video project typically involves several stakeholders, and it is beneficial to survey them using a questionnaire.