How to Get the Most Out of Online Video Marketing?
The first step is to decide what you want to accomplish with your video. Whether you’re aiming for brand awareness or a higher conversion rate, there are a few ways to measure success. Vanity metrics, such as a video reaching 72 views, aren’t bad, but they shouldn’t become your north star. To stay focused and get the most out of your videos, you should set SMART goals.
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YouTube
Using YouTube video marketing to promote your business is a great way to reach a new audience. YouTube has almost two billion active users, and about 500 hours of video content are uploaded every minute. You can take advantage of this massive audience to skyrocket your business.
With over a billion users, Instagram is one of the most popular social networks, providing businesses with ample opportunity for video marketing. Its demographics are diverse but skew towards females. Its target demos include millennials, women, and college students.
If you want your video to be seen by a wider audience, Facebook offers several features that will increase your chances of success. For instance, you can tailor the content of your video to specific audiences, add subtitles, and include a catchy thumbnail. Additionally, you can use URL tags to track the success of your video ads.
LinkedIn video ads are a great way to promote your business and attract new customers. This form of paid advertising plays directly in the newsfeed of your targeted audience. These ads can be as short as ten seconds or as long as 30 minutes. LinkedIn also allows you to add emojis and filters to your videos. Using video ads on LinkedIn helps you build brand awareness and engage with key decision-makers in your industry. They can also generate qualified leads.
Vine
Vine is a visual messaging platform that lets you share short, creative videos with friends and followers. Its social and mobile interface makes it easy to experience. It’s best for live events and sharing firsthand experiences. You can create videos that are branded to your business and use hashtags to attract viewers.
Twitter and online video marketing are both excellent methods for promoting a brand, product, or service. Video content is highly engaging and is watched on nearly 90% of mobile devices. Moreover, tweets containing videos garner 2.5x higher engagement, 2.8x higher retweets, and 1.9x higher favorites than tweets containing only text. Videos are also an excellent way to promote a brand or product, position it or tell a story.
Snapchat
Snapchat is an innovative new medium for online video marketing. With the release of new features and sponsored content, more opportunities will emerge for marketers to reach Snapchat users. Its efforts to expand into virtual reality and augmented reality will strengthen its reputation as a technology-forward platform.
IGTV
Instagram recently introduced a new video-sharing feature called IGTV. The feature is available from the Instagram app and is accessible via the television icon in the top right corner. Many people enjoy watching videos online. 55 percent of internet users watch videos daily, and 78 percent watch them at least once a week. By adding a video to your business profile, you can easily increase your business’s online visibility.