What Is Email Marketing? 

Whether you’re a newbie or a seasoned pro, you may wonder “What is email marketing?” First of all, there are many different methods to send emails. You can send emails to a single list or target specific groups. Emails can also be personalized by using the subscriber’s name, which makes them more personal. Companies can also use email personalization to highlight previous products or services.

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Open rate 

There are two types of open rates: electronic mail and physical mail. The open rates of each differ slightly. Hence, you should understand the differences between them before implementing a marketing strategy. For instance, physical mail would have a lower open rate than email. Electronic mail, on the other hand, has a higher open rate. 

Open rates are one of the most crucial metrics in email marketing. They can give you important insights into the preferences of your subscribers. Furthermore, they can help you master the various components of an email. According to a report by GetResponse, an average email opens 24.7%. 

Conversion rate 

The conversion rate of email marketing is a key metric for determining the effectiveness of your email marketing campaign. It measures the number of people who opened your email and completed the desired action after clicking on the link in the body of the message. The higher the conversion rate, the more likely a prospective customer will buy your product or service. In short, a higher conversion rate indicates that your email marketing campaign has worked and is bringing in a higher return on investment for you. 

Email conversion rate can be boosted by targeting your subscribers according to their interests and behavior. For example, an overly sales-oriented email is not likely to get a high conversion rate. Instead, focus on offering value to your subscribers. 

Unsubscribe rate 

When marketing with email, it’s important to know the unsubscribe rate of your list. Unsubscribe rates are calculated by dividing the total number of unsubscribes by the total number of emails sent. Once you know the percentage, you can determine whether your message is effective or not. 

The unsubscribe rate will be different for different businesses. Some will make money off their subscription programs, while others will fail. It all depends on the goals of your business. 

Opt-in methods 

There are several different opt-in methods you can use to build an email list. Some of these methods have pros and cons. Some are better than others. Some methods will help you grow your list faster. Some are better for certain types of marketing, like paid advertising. Some are better for building a list of subscribers who are highly engaged and likely to purchase a product from you. 

In email marketing, opt-in methods are essential. You must avoid sending emails to random email addresses because there are few chances that anyone on such a list is your target market. Opt-in email lists, on the other hand, have a dedicated audience, which is more likely to become repeat customers or prospective prospects. In some countries, it is a legal requirement for a business to have an opt-in email list, so make sure to follow the law. 


You can use a calculator to determine the ROI of your email marketing campaign. These tools are typically automated. They are based on the formula of dividing the amount of money spent by the amount of money gained. This calculation can be done by hand, but the software is easier to use and provides faster results. To determine the ROI of an email marketing campaign, you must know how much money you spent and how much you gained from it. 

An email campaign should contain a call to action (CTA). This action may be a free download of a whitepaper, scheduling a demo, or making a purchase. The more people who take action, the higher your ROI. For example, if a customer clicks a link to a book, that’s a good conversion.