What is an eCommerce Platform? 

The term “eCommerce platform” is often used to describe the platform that allows you to sell your products and services over the internet. These platforms allow you to sell directly to consumers, process online payments and integrate with other services and apps. In addition, an eCommerce platform can be integrated with social media platforms. 

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eCommerce platforms enable buying and selling over the internet 

An eCommerce platform is a type of software that facilitates the buying and selling of products on the Internet. It allows sellers to manage digital assets, marketing, and sales functions. There are many different types of eCommerce platforms. Some are designed for small, one-person businesses, while others can serve large firms. E-commerce platforms help sellers reach a broader audience and increase sales opportunities. 

A good eCommerce platform must meet PCI security standards, which are a 12-piece set of requirements for websites. It should also be able to support SSL certificates, which allow browsers to process sensitive transactions. Additionally, a good platform should offer several basic features, as well as a variety of additional options. 

They allow businesses to sell directly through other platforms 

With the right ecommerce platform, you can sell on more platforms and maximize your outreach. BigCommerce and 3dcart, for example, come with SEO support out of the box. These platforms also sync inventory levels. Ecommerce is an enormous market, with over 50% of American consumers preferring to shop online. Ecommerce will not go away anytime soon. 

In an increasingly digital environment, it is vital to understand what customers expect. The customer experience is an important metric that plays a huge role in determining whether or not a business is successful. Customer experience can make or break a company’s annual revenue. It is also important to consider how customers will shop on a given platform. Social media is an important channel for shoppers. Some ecommerce platforms integrate with social media platforms to help you sell your products wherever your audience is. 

They process online payments 

When it comes to ecommerce, payment processing is one of the most important aspects. This is because it helps merchants scale their business. The process involves transferring funds from a user’s account to the merchant’s account. Online payment gateway channels enable online transactions to take place securely. They generally involve one bank electronically interacting with another bank. 

After a user enters their credit card information on your website, an encrypted copy of this information is sent to a payment processor. The processor then communicates with the card issuing bank and requests that the payment be transferred to the merchant’s bank account. Once this is done, the customer receives an order confirmation and an email receipt. 

They integrate with other apps and services 

Integrated Ecommerce platforms are gaining popularity among online businesses. A fully integrated platform eliminates the need for third-party integrations. This can greatly increase the speed and ease of online shopping for customers. Moreover, fully integrated platforms can improve customer service and shorten order cycles. These benefits make fully integrated Ecommerce platforms an excellent choice for any online business. 

A fully integrated Ecommerce platform includes built-in integrations with other software and services. This eliminates the need to purchase separate connectors. Usually, the platform communicates with other applications via an API, an intermediary service that defines the common language between platforms. 

They give customers more options 

Ecommerce platforms help businesses create an online store and manage product catalogues, purchases, and the relationship between the business and the customer. A large percentage of American consumers are online, and the number is increasing. In 2020, 80% of US consumers will make purchases online. By March 2021, 30% of the American population will be on the internet at all times. 

There are two main types of ecommerce platforms: SaaS and PaaS. Both involve software and offer ecommerce solutions through the internet. SaaS solutions only involve software, whereas PaaS platforms also have a hardware component. While both are useful, SaaS platforms are typically better for smaller businesses and startups.