What Are Alt Tags? 

Alt tags are a way to provide alternative language options for images on your website. They help search engines associate images with your website and can improve your website’s rankings. However, they should not be overbearing or annoying. You should avoid editing or changing any images on your website that you feel are not important. This will prevent people from making assumptions based on what they see.

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ALT text is a text alternative description of an image 

An ALT text is a text alternative description that is displayed with an image. It should be sufficiently descriptive and avoid keyword stuffing. For example, if an image is describing a person, the alt text should be about the person’s name and role. 

In addition to providing information about the image, the ALT text should also describe the link to the image. Ideally, the alt text should be about 120 characters long and contain the text that appears in the image. Images that are simply decorative or don’t contain important information should be labeled differently, depending on the software. 

It helps search engines associate images with a webpage 

Using alt text is an effective way to improve the ranking of your website for relevant keywords. The alt text you use should be descriptive of the image. You should avoid keyword stuffing, however. Use keywords that are relevant to the image and that match the content of the description. However, you should not use keywords in the image itself because Google will penalize you for keyword stuffing. This technique can even cause your website to be flagged as spam if Google finds out that you’re stuffing your images with keywords. 

In addition to alt tags, you can also customize your images in the Media Library by adding keywords. The ALT text is the description of the image that search engine bots see when they access a webpage. For example, typing “pancakes” in the alt text will not help you with the search results; however, typing “stack of pancakes with blueberries and syrup” will. You should use keywords in the alt text to help Google better understand the content of your images. 

It gives users with disabilities a better user experience 

Alt tags, also known as alternate text, give users with disabilities a more accessible experience on websites. They provide textual explanations of visual aspects of a web page. The text is typically about 100 characters long and appears when the mouse hovers over an image. By incorporating alt tags into your website, you can increase the number of visitors you reach and boost your SEO. In addition, you’ll avoid potential penalties if your site is not accessible. 

The purpose of alt text is to ensure that visual content is accessible to all users. Not only does it help users with disabilities, but it also makes your website more accessible to everyone. People with visual impairments, such as vision loss or low-bandwidth connections, often rely on alt text for context and content. If the images are complex, the alt text should be longer. 

It helps search engines rank your website 

Alt tags are a great way to improve the usability of your content and to help search engines rank your website. Whether you have an image on your website or not, it is important to include the corresponding alt text. This is because search engines are unable to interpret visual elements and need human guidance to properly display and understand them. Without an alt tag, an image cannot be understood or displayed in search results. 

Images also take up a prominent spot in some search results, which means your competitors may be receiving a better ranking. According to a recent Intent Lab study, 59% of respondents said that they preferred to look at images when searching for products online. Further, 36% of respondents said that they had performed a visual search in the past. Without an alt text for each image on your website, your competitors could be giving themselves an advantage over you in search results.