What Are the Different Types of Search Intent? 

Search intent comes in many forms. Some are commercial, some are informational. Google uses quality raters to determine what each type of intent is. Here are some examples of the different types of search intent: informational, commercial, and transactional. Understanding the different types of intent is an important part of optimizing your website.

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When a person uses Google to search for information, they usually have a question in mind. They want to find a quick answer to their question, or they are interested in learning more about a topic. Informational searches are more likely to produce results that fall into the category of blog posts, how-to guides, lists, and videos. 


Transactional search intent is a type of search intent, where users actively seek to purchase something. This type of search differs from informational search intent, in which users are looking for reliable information. These searchers typically already have an idea of what they are looking for and have begun their research. 


Commercial search intent is present when users are actively searching for a product or service. This type of intent can help you generate paying customers. However, it is crucial to keep in mind that not all users are searching for the same thing. Understanding the intent of users who come to your website can help you improve your content. 

Google uses quality raters to understand the search intent 

To understand search intent, Google uses a team of over 10000 people known as Quality Raters. These individuals evaluate each Google search result based on a specific set of guidelines. They are experts in the subject matter and are responsible for helping Google serve users the best results. They use their judgment and experience to evaluate the quality of each search result and the user experience. 

Contextual searches 

A contextual search is when a user searches for information within context. This can be a place, a time, or an object. For example, if a user searches for a holiday resort with tennis courts in March, the search engine can present the most relevant places based on the number of reviews and foot traffic. 


The relevance of search intent is a fundamental aspect of SEO. It helps the search engine understand the context of a user’s search and provide relevant results based on the context. This way, a website can rank higher in search results when users are searching for relevant information. 


Generally, when someone searches for a product or service online, they have one of two primary intents: informational or navigational. Informational intent includes simple questions and answers, while navigational intent includes a specific solution to a problem. A good example is when someone types in the brand name of a product or service they want to purchase. 

Keyword targeting 

Keyword targeting is an important part of search engine optimization (SEO) for businesses. It involves using relevant keywords in website content and ads to increase click-through rates and revenue. The key to successful keyword targeting is research. Proper keyword research will reveal the best keywords to target for your business.