What are some common technical SEO issues?
What Are Some Common Technical SEO Issues That Can Be a Problem For Your Website?
There are a lot of things that can go wrong with a website. From the design to the content, it’s important to make sure that everything is up-to-date. In addition, if you’re looking to improve your rankings in search engines, it’s important to make sure that your site is optimized for both users and search engine bots. Contact us to learn more about gilbertseo.net
What are some of the most common technical SEO issues that can be a problem for your website?
A lack of a sitemap, for example, can cause your site to lose some search engine visibility. This is because Google can’t crawl the page as easily if it doesn’t have a sitemap to help it understand the content of the page.
Broken or lost links are another major issue that can affect your rankings. They can also affect your bounce rate, so it’s crucial to fix any broken or lost links on your site as soon as possible.
The best way to identify a broken link is by using a link scanner tool, such as Screaming Frog, which will scan your website and highlight any broken or lost links that you can fix. You can then either delete the broken link or redirect it to a valid page on your site.
Missing alt tags for images are also a common issue, as these can help search engines index the image and understand what it’s about. This is an easy fix that can have a positive impact on your overall SEO strategy.
Duplicate content is another common technical SEO problem that can be difficult to spot, but one that’s very important to address. By using the rel=”canonical” link element to tell search engines which of a set of duplicate pages is the primary one, you can help Google better understand your content and make sure that the right page shows up in search results.
If you’re not sure how to use the canonical tag, Google has a guide that helps you figure out how to do it properly.
Title and header tags are another key part of on-page SEO. These tags are used by both search engines and users to determine the meaning of a page. They should be 50-60 characters long and contain one or two keywords that you’re targeting.
These tags are especially important for local SEO, as they can help you rank highly for specific keywords. It’s a good idea to update your title tags regularly and make sure that you’re not missing any keywords or using too many keywords.
Avoiding keyword cannibalization is a major technical SEO issue that can be detrimental to your search engine rankings. This occurs when you optimize your home page and subpage for the same keywords.
Broken JavaScript is a common technical SEO problem that can have a negative impact on your rankings. If your site uses JavaScript, you need to make sure that it’s rendered in static HTML that search engines can read.
If you’re having trouble getting your site to show up in search engine results, it may be time for a technical SEO audit. A technical SEO audit will take a look at your entire website to see what can be done to make it more search engine-friendly. It’s a great opportunity to find any problems that could be affecting your rankings and make them a thing of the past.