How to Market Your Hotel Online?
There are a few different strategies that you can employ to successfully market your hotel online. You should optimize your website for search engines, build a presence on every website, create a value proposition, and take advantage of direct bookings. However, these strategies are only effective if you implement them strategically.
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Creating a value proposition
Creating a value proposition for your hotel is crucial if you want to attract customers. Your customers can find your hotel anywhere, but they’ll make up their minds based on the information that you provide. So, it is essential to create a strong value proposition for your hotel and make sure that your marketing campaign is unique.
Unlike a slogan, a value proposition is a statement of benefits that a guest will experience while staying at your hotel. It should speak directly to a guest’s needs and provide a specific example. It should be backed by customer testimonials and describe why the guest would want to stay at your hotel over another.
Taking advantage of direct bookings
In the modern hotel industry, one of the most important strategies for marketing your hotel online is to increase direct bookings. This strategy can increase the number of repeat guests and boost your search engine rankings, as well as decrease the number of bookings that come through third-party sites. It can also help you save a lot of money on commission fees. It also helps you build a more sustainable future for your hotel.
One of the best ways to increase direct bookings for your hotel is to offer unique discounts and enhanced offers. You can make this possible by incorporating unique discounts on your website or through your social media channels. In addition, you can create an easy-to-use reservation process that will be easy for travelers. Your website should also explain the benefits of direct bookings and how they are different from indirect bookings.
Responding to guest reviews
Responding to negative hotel reviews can be a tricky task. You want to respond professionally, but you also need to make sure you don’t come across as defensive or angry. Instead, respond with humility and make sure to address each concern individually.
Responding to a negative review is even more important than replying to a positive one. You must make sure to respond within 24 hours to demonstrate that you are taking these reviews seriously. If you leave a review pending for a while, you risk lowering your guests’ patience level and making them feel that you don’t care.