How Effective is Online Video Marketing?
If you’re wondering how effective online video marketing is, you’ve come to the right place. A good video can be informative, entertaining, and inspiring – and it’s a great way to engage customers with your brand. The most effective videos make the most of motion rather than still images to catch attention. They also make it easier to tell a story.
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It boosts conversion
One of the best ways to increase conversion is to use online videos. These videos are an effective way to introduce your company and establish a relationship with viewers. In addition, they can help your viewers understand your product or service better and invite them to take action. The trust factor is very important in driving conversion.
The majority of customers will watch a video rather than read a long text ad. This means that adding a video to your website will increase traffic and sales. This is not to say that you should ignore all the other ways to increase your traffic, however. Moovly found that videos embedded on websites increase the likelihood of being seen in Google searches. Furthermore, using videos on your website also gives your brand personality.
It builds trust
Online video marketing is a great way to gain the trust of your target audience. Consumers like to see and feel what they are buying, and a video makes it easier for them to understand and connect with the brand. A video is a great way to educate users, explain products, and trigger emotional responses. Research shows that 88% of marketers report a positive ROI from video marketing.
Customers want to know the people behind the business, and video allows them to connect and rally behind a business. Using video to showcase the face of the company allows customers to see the business and make an instant decision about whether to trust it. Including a video choice will put the business owner vulnerably in front of the customer, allowing them to express their opinions and empathize with the brand.
It allows brands to interact with customers
Adding video to your marketing strategy is a great way to interact with your customers. Videos are highly effective in establishing a connection with your target audience, and they also tend to keep people on your website longer. Most people aren’t big readers and may not even be able to sit through a lengthy article, but watching a video keeps them on your site for an average of two minutes longer.
Depending on the type of video you’re using, there are a few different types of content you can create. Demonstration videos are great for explaining product features and benefits. Another effective video content is an interview with an expert or influencer who can deliver real value to your audience. These interviews also help you position your brand as an authority and build social proof.
It increases brand awareness
In addition to improving brand awareness, videos can be extremely effective in building trust and brand equity. Both of these factors are essential to a company’s bottom line. This Kate Hudson video shows how these two elements work together. A video promoting a product or service has a dual purpose: to build trust and brand equity, while also increasing sales.
People tend to share video content with friends more than any other type of content. This makes video a great way to increase brand awareness and increase your social media community. It also helps you increase sales conversions and online traffic. Almost 88% of people have been persuaded to purchase something as a result of watching a brand video.
It boosts ROI
To understand ROI and determine whether online video marketing is right for your business, you need to set clear goals and objectives and devise a measurement system. To do this, you should consider hiring a video production company or using a software program to help you manage your video content. Listed below are some tips to make sure your video campaigns produce the desired ROI.
Investing in customer onboarding and support is a great way to increase your ROI and build repeat business. After all, it’s more likely that a new customer will come back if the service or product they purchased is a good fit. A great customer onboarding process will increase your chances of repeat purchases, which will double your ROI.